Head: development and promotion at Indianet Consultants LLP
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Helpline Law - Search Engine Optimization/Search Engine Marketing Expert (5-8 yrs)
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
Candidate will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities include :
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Implement link building strategies and manage backlinks to build online authority
- Optimize copy and landing pages for search engine marketing
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Conducting keyword research using various tools (like Keyword Planner and Moz)
- Optimize pages for mobile
- Monitor paid search campaigns
- Work with social media and PPC teams to optimize campaigns
- Monitor search algorithms set by search engines to keep up with changes in the SEO landscape.
Requirements
- Work experience as an SEO Analyst or similar digital marketing role
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- 7 - 8 years- experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
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