Content Strategy :

1. Responsible for planning, developing and implementing the overall company's content strategy

2. Should be able to understand the target customers persona, needs, and problems etc.

3. Extract insights from data to prepare actionable content strategies

4. Research, write, and edit content, including but not limited to blog posts, social media posts, infographics, and interactive content.

5. Conduct competitor site content reviews to identify improvement opportunities

6. Assess content quality, based on consumer, brand, and/or business goals to make creation, revision, and migration recommendations

7. Grow our subscriber base by providing them with regular, helpful content thats aligned with their needs and interests.

8. Conduct team training sessions on an as-needed basis.

9. Monitor the day-to-day work of all concerned team members, i.e. content development, blogging teams.

Content Marketing : 

1. Develop and implement content & outreach-based strategies to grow web audience and engagement numbers.

2. Create a variety of content assets each month which help drive leads, increase brand awareness, and provide value to current clients

3. Grow new leads by leveraging website content to increase traffic and conversion through optimized landing pages, and lead generation content

4. Develop and execute strategies to engage clients, prospects and new audiences on company social media platforms.

5. Augment social media presence by pushing out stories that are topical, well-structured, proof-read and press-ready.

6. Actively post, Tweet, respond, and share content, and participate in industry blogs on a consistent basis to support and promote the company services.

Reporting : 

1. Measure and report on content effectiveness using analytic tools

2. Conduct content audit, content session, content recommendation, A/B testing with an aim to maximize engagement and conversion

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