AVP at Hellotravel Online Pvt Ltd
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HelloTravel - Email Marketing Specialist (1-3 yrs)
1. Design and implement direct email marketing campaigns
2. Proofread emails for clarity, grammar and spelling
3. Should have good knowledge of domain reputation and inboxing
4. Develop a personalization strategy
5. Purge non-deliverable email addresses and opt-outs
6. Include persuasive 'call-to-actions' in advertisements and promotions
7. Use statistical analysis and reports to create campaigns
8. Analyse campaign performance and suggest improvements
9. Report on sales revenue generated from email marketing efforts
10. Ensure emails follow industry policies and best practices
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