HR at Hello Verify Pvt. Ltd.
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Hello Verify - Manager - Digital Marketing (6-10 yrs)
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Work on App marketing promotions and integrations.
- Design, build and maintain our Online platforms including website, social media etc.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Plan and Drive monthly online marketing calendar.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative brand strategies for growth and revenue goals.
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrumental in conversion points and optimize user funnels
- Collaborate with agencies and other alliance partners for promotions
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Coordinate with cross functional teams and internal communications.
Requirements :
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Interested candidates can contact or 7718920387
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