Key Functional Areas of Responsibility:

- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific

- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting

- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

- Implement link building campaigns in coordination with client SEO goals

- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

- Research and administer social media tools in support of clients- social media strategy

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

- Monitor & evaluate search results and search performance across the major search channels

- Communication to team and management on project development, timelines, results

- Work closely with the other team members to meet goals

- Delivers onpage seo, keyword research and analysis, offpage seo(Link Building)

- Basic understanding of HTML/CSS and Wordpress/CMS

- Hand on knowledge of SEO tools (Both onpage and offpage tools) like Ahrefs, Google analytics, Google search console, SEM Rush and other tools.

- Report generation and traffic monitoring.

- Up-to-date with the latest trends and best practices in SEO

- Hands on experience in website architecture, content, linking and other factors to improve SEO positions.

- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

- Co-ordinate & Work Closely with other team members e.g. Graphics, ops, MIS & Development team etc. to meet your goals / achieve targets.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

Other Skills:

- Excellent communication skills (verbal, and written)

- High levels of integrity, proactiveness, self-starter, and self-motivated

- Passion for Search Engine and Digital Marketing.

- Outstanding ability to think creatively and identify and resolve problems.

- Attention to detail and the ability to effectively work in a deadline driven atmosphere

- Curiosity and willingness to multitask and learn new areas of digital marketing

- Ability to clearly and effectively articulate thoughts and points.

- Excellent analytical, organizational, project management and time management skills.

- Excellent understanding of SEO concepts and best practices

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool

- Have penchant for new communication trends that emerge in the social landscape

- Experience working with CMS and building/administering content in CMS environments

- Proactive, hardworking, have great attitude, always ready to learn new things, flexible and possess an ability to excel in a work environment that is constantly evolving

Experience & Qualification:

- 5-8 years- Experience in Search Engine Optimization 6-10 LPA

- Proficiency in MS Excel, PowerPoint, and Word.

- SEO related certification a plus.

- Any Graduation

- Master's degree preferred

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