Head - HR at Helios Advisory
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Helios Advisory - Product Analyst - User Engagement (5-10 yrs)
Job Description :
- Matching the business requirements with the product deliverables
- Performing independent test of all deliverables before making them live
- Attending daily Standup meetings with Development team
- Reviewing the User Stories created by Devl team (mobile and app)
- Identifying & implementing areas of improvement in current flow of web and mobile
- User engagement via email, WhatsApp, SMS, In-App, Push Notification, Auto IVR
- Report Creation with important metrics and tracking the same for comparison
- Improving user engagement metrics
- Monitoring & Optimizing customer journeys regularly
- Content performance-Identifying which content is working, and which is not
- Conversion Rate Optimization (CRO) for a website and app
- Plan & Execute Tests that can help to Website and App conversions using Google Optimize (Website), Firebase(mobile)
- Ownership of Marketing Automation Tool and maximize its usage
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