POSITION: Head of social media marketing and community management

A Brief Background : 

Healwell24 is a fast-growing healthcare innovator in India. We aim to be a trusted, simple, full-stack- single window service provider to every patient in the country. Over the last 3 years, HW24 has become one of the largest players in Tele-Medicine, Home Visits by General practitioners & brought global innovations like home Dental care for consumers.

1000+ top specialist doctors, 1.9lac patients, 35 towns with all service delivery. HW24 has been delivered with deep tech platform integrations without the need for a large team to manage the services.

What makes us Unique : 

- We are building the first-ever Doctor to Doctor to Patient network (DPN) with tech & AI tech as the platform. When created this will practically be the - LinkedIn for doctors, facilities & professionals- where the patients can educate themselves for the best healthcare available.

- While we do so, our customer-focused innovations like dental home visits, internet medical tourism, specialized service delivery like home care, nursing, home hospitalization, corporate education & emergency Employee care make us a vastly different company compared to the competition.

Head of social media marketing and community management

- We are searching for a digital-savvy social media and community manager to take control of our online voice and build brand awareness and a social media presence for our brands.

- The senior manager will be responsible for aligning all company social media communication and managing the community of doctors and professionals who come to our portal. You will be the first point of contact for online fans and followers, thus developing an intimate relationship with the online community.

Roles & Responsibilities :
 
- Own the development of a strategic social media marketing plan and its associated budget across campaigns and channels for the Brand(s).

- Work with the marketing, creative, and customer experience team to create high-quality, engaging, relevant, and timely content.

- Create engaging content for all platforms, including blog pieces, articles, social media posts, newsletters, and videos.

- Manage the social media editorial calendar and ensure the content is published by the stipulated deadlines.

- Deploy social listening tools to monitor positive/negative comments and topic trends, and strive to boost engagement and resolve any potential conflicts that may affect brand reputation.

- Provide inspirational and creative and thought leadership on ways to reach and gain the attention of target audiences.

- Foster and strengthen new relationships with key influencers within the community

- Interact with community members and customers in a professional, personable, and timely manner to grow and keep the community alive.

- Generate comprehensive reports on overall community sentiment and notable trends and provide meaningful feedback

- Keep up to date to the latest social media trends and emerging social media platforms in the industry

BASIC QUALIFICATIONS :

- A bachelor's or master's degree in communication, English, journalism, marketing, or related field required.

- 6+ years- experience in social media marketing, creative development, and content marketing

- 4+ years of management experience.

- Experience leading small and large organizations (10+ people).

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