Designation: Manager Content & PR

Experience: 5 - 7 years

Qualifications & Background:

Experience in Content Creation & PR Healthcare industry will be preferred.

The candidate should have prior experience with the end-to-end content development process, including working with cross-functional teams (Product, Sales, Development, Social, PR) to develop best-in-class marketing content.

Roles & Responsibility: Includes but not limited to-

- Plan, drive and execute a content strategy that is aligned with short-term and long-term marketing targets.

- Develop an editorial calendar and ensure adherence to it.

- Deliver engaging content on a regular basis across several channels (newsletters, articles & blogs, email campaigns, product collaterals, PRs, videos, social media marketing, branding events, corporate collaterals etc.)

- Understand a buyer's journey and create website & App content, promotional and transactional mailers/SMS, push notifications, IVR script.

- Managing a team of freelance and in-house content-writers.

- Coordinating with PR agency.

- Collaborating with various stakeholders to come up with final copies of content.

- Understanding of analytics, SEO (keyword usage) and social media handles is a plus.

- Ensure consistent internal and external communication of the brand, messaging and tone across the buyer's journey.

- Demonstrate consistency and clarity in showcasing Healthians brand voice across every touch point.

- Conduct rigorous quality checks on every piece of outbound content.

- Periodic reporting: highlighting the happenings, progress, comparisons and measurement numbers.

- Collaborate with the marketing, creative, product and sales teams to get inputs.

What are we looking for someone:

- Who is a go-getter and driven for excellence.

- Who has demonstrated leadership skills and ability to think independently and take initiatives.

- Who is hungry to take on new professional challenges.

- Understands the value and importance of developing best-in-class marketing content.

- Someone who is result oriented.

Skills and Qualifications:

- Attention to detail & ability to work in a time sensitive environment

- Excellent written & verbal communication and interpersonal skills

- Good Knowledge of Corporate branding

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