To ensure highly impact full visual appeal for the brand - in the way the product, posters, visuals, mannequins and the overall brand visual experience is seen by the customer. Effectively manage & develop the visual merchandising function and team. Also, provide VM training to ASMs & store staffs.

Key Result Areas Supporting Actions

To create the VM Blueprint for the brand

- To understand the business plans in terms of opening of new stores, renovations of existing stores and introduction of new product ranges.

- To develop the VM identity for various product lines and store types in consultation with Marketing Director.

- Have a systematic process to create attractive VM in different types of stores (EBO, MBO) that can provide a world class shopping experience.

- Responsible for the look and feel of the stores across the country.

- Setting the VM strategy & educating internal stakeholders.

- Being the central point of communication for the VM team

- Ensuring consistency throughout the store portfolio.

To develop a Budget for the VM function and track performance against it

- To estimate key material requirements based on business plans.

- To create budgets for the function based on business plans and material estimates.

- To monitor the expenses against budgets.

- Ensure complete process adherence in terms of estimates, dockets, etc.

Visual Merchandising implementation

- Ensure uniform implementation of Visual merchandising across all the stores of the brands as per the blue print.

- Ensure all windows are changed as per plan and timely receipt of material at the stores

- Ensure implementers at various regions and stores are aware of the window and VM plans well in advance through sample pictures etc.

Develop a network of vendors

- Scan the market, to identify possible vendors for the brand.

- Create a reliable set of vendors who are able to deliver quality goods with cost and time parameters.

- Be effective in negotiations to ensure cost effective procurement of material.

- Develop relationship with vendors to improve delivery standards.

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