Position: Social Media Head

Reporting to: AVP / VP

Education: Graduate / Postgraduate in relevant field

Experience: 5+ yrs

JOB PURPOSE

To lead a social media team to create innovative social media campaigns in order to boost clients visibility and involves in managing a clients- online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.

Strategy

- Create social media campaigns and strategies, including budget planning, content ideation, and implementation schedules

- Set specific objectives and report on ROI

- Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies

- Collects customer data and analyses interactions and visits, plus use this information to create comprehensive reports and improve future Social Media Marketing strategies and campaigns

Client Relationship Management

- Manage overall agency /client relationship providing strategic input while guiding teams towards the achievement of client objectives

- Build teams, think strategically and develop successful client-agency relationships

- Establish rapport and maintain long-term relationships with client and internal teams

- Implement Social Media Marketing best practices that result in customer acquisition, retention and growth

SEO & Social Media Administration

- Oversee Social Media Content Creation and Administration

- Accountable for website growth vis-a-vis using Google Analytics & Google Webmaster and give constant feedback to the team

- Guide the team in research and implement search engine optimization recommendations

- Oversee editorial and marketing teams to drive SEO in content creation and content programming

- Oversee and administer operations and analyzing social metrics, reporting and sharing the same with the client

- Monitoring social media trends and making an effective content plans for coming months and quarter

- Review team reports and report progress to top management

- Stay up-to-date with current technologies and trends in social media, design tools and applications

Team Management

- Should have the ability to effectively and efficiently manage a large team

- Ensure minimal attrition & Interteam conflict

- Conduct regular meetings and ensure seamless execution

- Provide thorough training to the team members; mentor and guide them on regular basis

- Create strong back-ups within the department

Other desired skills :

- Deep Understanding of Technology Behind Search Engine, Google Webmaster Guidelines, Search Friendly Websites, Google Penalties & Recovery and Photoshop

- Knowledge of ON Page & OFF Page activities, SEO, search engine optimization and factors that influence high rankings in Google

- Ability to specify technical changes to technical/development teams

- Well Versed with web analytics and presentation tools

- Knowledge of Tech Tools : Firebug, Webmaster, Hootsuite, Yoono, Google Page Speed, GTMetrix, Alexa, Google Keyword Planner

- Pro Active in Social Media and Community engagement

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