Owner at Prime Search Consultant
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Head - Search Engine Optimization - eCommerce (9-12 yrs)
Head of SEO (B2C, eCommerce)
- Search Engine Optimization (SEO), Keyword Research, Off-Page SEO, On-Page SEO, Performance Marketing, Product Listing Ads (PLA)
About US :
- We are the pioneer in the online bus ticketing industry with a dominant market leadership. Since inception, over 40 million bus tickets have been transacted on our platforms.
- In the last year or so, we have been recognized with the following awards:
- Most Innovative Company of the Year - 2014 by Business Standard
- Innovation in Travel: Mobile - 2014 by eye for travel
- As per the Brand Trust Report - India Study 2015, we have recently been rated as the "Most Trusted Online Bus Booking" brand and is the topmost brand in the online travel category.
Experience Required : 9 - 12 years
Working Days : 5 days/week
Office Location : Kodihalli, Bengaluru
Qualification : Degree in Marketing, Business, IT, or a related field.
Role & Responsibilities :
- Architect and implement holistic SEO strategies tailored to elevate our visibility and organic discoverability, directly contributing to our mission of making bus travel accessible to all.
- Lead, mentor, and scale a dedicated team of SEO specialists, content innovators, and tech wizards, cultivating a culture of creativity, precision, and operational excellence.
- Undertake exhaustive keyword research and competitive analysis, crafting content blueprints and campaigns that resonate with our diverse user base and their unique travel needs- .
- Steer comprehensive optimization efforts, spanning both on-site and off-site SEO realms, including but not limited to technical enhancements, content optimization, and strategic link-building endeavors.
- Champion a collaborative ethos, working hand in glove with our engineering teams to ensure seamless integration of SEO principles in website architecture and feature rollouts.
- Employ rigorous analytics to monitor, scrutinize, and steer SEO outcomes, translating data into actionable strategies for iterative improvement and sustained growth.
- Navigate the evolving SEO landscape with agility and insight, adopting avant-garde tactics to safeguard and elevate our search engine standing.
- Administer the SEO budget with strategic acumen, optimizing spend to maximize return on investment across SEO and content marketing ventures.
- Empower the SEO squadron with knowledge and skills development opportunities, promoting an environment of continuous learning and peak performance.
- Foster cross-functional alliances, embedding SEO wisdom across marketing and broader business strategies, to amplify our collective impact.
Ideal Candidate :
- Strong Director/Technical SEO Profile
Mandatory Experience :
- Must have 7+ YOE in SEO, SEM for large B2C Companies
- Must be Manager or Above in Current role (Should have lead a team of at least 3 people)
- Must have experience working with Tech and Growth teams
- Must have strong experience in improving a website's technical aspects to increase its pages ranking in the search engines.
- Hands-on experience with keyword research, competitive analysis, and SEO Content.
- Big B2C e-commerce Company .
- Expert knowledge of SEO practices, trends, and tools.
- Strong leadership skills and experience in team management.
- Excellent analytical and problem-solving abilities.
- Understanding of web development as it relates to SEO.
- Great communication skills and ability to work with cross-functional teams.