Head of SEO (B2C, eCommerce)

- Search Engine Optimization (SEO), Keyword Research, Off-Page SEO, On-Page SEO, Performance Marketing, Product Listing Ads (PLA)

About US :

- We are the pioneer in the online bus ticketing industry with a dominant market leadership. Since inception, over 40 million bus tickets have been transacted on our platforms.

- In the last year or so, we have been recognized with the following awards:

- Most Innovative Company of the Year - 2014 by Business Standard

- Innovation in Travel: Mobile - 2014 by eye for travel

- As per the Brand Trust Report - India Study 2015, we have recently been rated as the "Most Trusted Online Bus Booking" brand and is the topmost brand in the online travel category.

Experience Required : 9 - 12 years

Working Days : 5 days/week

Office Location : Kodihalli, Bengaluru

Qualification : Degree in Marketing, Business, IT, or a related field.

Role & Responsibilities :

- Architect and implement holistic SEO strategies tailored to elevate our visibility and organic discoverability, directly contributing to our mission of making bus travel accessible to all.

- Lead, mentor, and scale a dedicated team of SEO specialists, content innovators, and tech wizards, cultivating a culture of creativity, precision, and operational excellence.

- Undertake exhaustive keyword research and competitive analysis, crafting content blueprints and campaigns that resonate with our diverse user base and their unique travel needs- .

- Steer comprehensive optimization efforts, spanning both on-site and off-site SEO realms, including but not limited to technical enhancements, content optimization, and strategic link-building endeavors.

- Champion a collaborative ethos, working hand in glove with our engineering teams to ensure seamless integration of SEO principles in website architecture and feature rollouts.

- Employ rigorous analytics to monitor, scrutinize, and steer SEO outcomes, translating data into actionable strategies for iterative improvement and sustained growth.

- Navigate the evolving SEO landscape with agility and insight, adopting avant-garde tactics to safeguard and elevate our search engine standing.

- Administer the SEO budget with strategic acumen, optimizing spend to maximize return on investment across SEO and content marketing ventures.

- Empower the SEO squadron with knowledge and skills development opportunities, promoting an environment of continuous learning and peak performance.

- Foster cross-functional alliances, embedding SEO wisdom across marketing and broader business strategies, to amplify our collective impact.

Ideal Candidate :

- Strong Director/Technical SEO Profile

Mandatory Experience :

- Must have 7+ YOE in SEO, SEM for large B2C Companies

- Must be Manager or Above in Current role (Should have lead a team of at least 3 people)

- Must have experience working with Tech and Growth teams

- Must have strong experience in improving a website's technical aspects to increase its pages ranking in the search engines.

- Hands-on experience with keyword research, competitive analysis, and SEO Content.

- Big B2C e-commerce Company .

- Expert knowledge of SEO practices, trends, and tools.

- Strong leadership skills and experience in team management.

- Excellent analytical and problem-solving abilities.

- Understanding of web development as it relates to SEO.

- Great communication skills and ability to work with cross-functional teams.

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