Job Description :

The Head SEO will be responsible for the daily execution of a client's organic search campaign. It includes the creation and delivery of optimization recommendations and documentation that deliver winning organic search strategies based on client's business objectives and using the latest knowledge of search engine algorithms.

- Campaign Strategy Implementation

- Understand the clients products, competition, industry landscape, marketing goals and objectives

- Review and analyze competitor sites and understand their organic search approach

- Define a campaign strategy and deliverables plan that meets or exceeds client expectations including :

1. Keyword strategies for optimal on-site performance

2. Detailed site analysis and technical recommendations

3. Detailed content recommendations

4. Comprehensive linking strategy

- Work closely with other internal departments to develop fully integrated search campaigns

- Attend client and agency meetings to present deliverables and tactics as requested

- Always maintain positive client relationships

- Campaign Reporting Results and Optimizations

- Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines

- Review rankings and linking data against internal measurements for success

- Create monthly client reports, verify accuracy and provide analysis

- Optimize campaigns accordingly to maximize client investment and to resolve performance issues

- Support the team in data acquisition or campaign insights for quarterly or annual business reviews

- Present practical ideas for future marketing expansion or optimization

- Organic Search Innovation

- Stay current with industry trends, best practices, and discusses potential impact with team on client work

- Think creatively and develop innovative tactics to improve efficiencies and positively influence client KPIs.

- Actively contribute to corporate initiatives, automation projects, process changes and roll-outs

- Periodically aid in creation of new business presentations

- Create, or assist in creating, POVs, best practices, and key process documentation

Desired Candidate Profile :

Skills/Experience Required :

- Preferable an engineering degree in computer science or applications

- 5+ years of experience in organic search engine marketing, agency experience preferred

- Strong data analytics background

- Ability to think strategically and drive solid results to grow the business

- Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork

- Knowledge of HTML, Google Analytics, Search Console

- Exceptional oral, written, presentation, and communication skills

- Excellent interpersonal skills and an eagerness to work as a member of a team

- High-level proficiency in Microsoft Office, particularly Excel and PowerPoint

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