Partner - Recruitment at Talent Pipeline
Views:79 Applications:31 Rec. Actions:Recruiter Actions:0
Head - Search Engine Marketing - Internet/eCommerce (6-8 yrs)
MakeMyTrip - Head - Search Engine Marketing - IIM/MDI/ISB
The incumbent will oversee paid search campaigns for all major line of businesses on Google and Bing. He/She will manage the paid search budget and work with the relevant business team in order to maximize ROI, drive traffic, and customer acquisition.
Responsibilities
- Ownership of the overall traffic delivery and customer acquisitions across major line of businesses
- Spearhead planning exercise involving cost and traffic projections
- Conceptualize tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Collaborating closely with product/revenue team to maximize ROI on the paid campaigns
- Launching periodic experiments with clear success/failure metrics; for all major line of businesses
- Ensuring implementation of automation projects/new betas (by Google/Bing) for driving business growth
- Identifying opportunities for automation and creating the roadmap for the same in conjunction with data science team
- Being aware of the search competitive landscape and taking strategic calls in accordance with the same
Requirements :
- Proven SEM experience and success managing PPC campaigns across Google and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools (e.g., AMO, Conversion Optimizer, Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills
- Excellent verbal and written communication skills
- Familiarity with A/B and multivariate experiments
- MBA from tier 1 college
- 6-8 years of relevant experience
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
