- Business Volume & Growth - Procurement & Retail

- Own all Revenue, Volume & Growth plans and overall sales strategies for the business

- Design distribution model, prepare annual forecasts. Develop MPCPs, recruit & train front-end sales team

- Build procurement funnel, sales processes and monitor steady-state procurement & retail channels for throughput and efficiency

- Collaborate with all other business stakeholders for platform enablement on B&M processes. Auditing different Process of the business regularly

- Establish local partnerships and relationships to enable earned media, tactical tie-ups to drive low-cost procurement and retail activities in the catchment areas

Channel Management :

- Analyze market potential & business opportunities to translate them into Expansion roadmaps, manpower projections.

- Manage all aspects of Franchisee Relationships for making it profitable

- Ensure Franchisee development on company mandated SOPs/Guidelines on Infrastructure, Systems, Process and People requirements

- Evaluate/identify the potential dealer and teams and provide suitable opportunities or challenges

- Identify opportunities/concern area for the product/market and workout medium and long term strategy to achieve business target

- Conduct weekly PDCA with Regional Managers for business improvement actions

Business Profit & Profitability :

- Coordinate from the company side to close on all financial dealings with the franchisees

- Drive new monetization opportunities, Ensure optimum resource utilization for better cost efficiencies

- Improve Revenue per unit through selling from Value-Added/Allied Services for both Dealer & Company.

- Check the company standards adherence and initiate corrective actions based on mystery customer audit

Market Intelligence :

- Systemically collate, monitor and share - market trends, competition insights, broker market feedback etc. on monthly basis

- Understand consumer demand on both procurement and retail side

Customer Experience & Retention:

- First custodian of Customer Experience and Retention

- Deliver & Communicate Company's Advantage to the consumer as key USP

- Identify customer expectation, Measure Gaps, Translate/ Align to process, Audit process adherence & Take corrective actions

- Grievance resolution & customer delight

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