Sales and Marketing Head SMC Process

Job Description :

- Lead the sales and marketing function for SMC process involving market research, competitor analysis, support in new product developments etc. Provide Thought

- Leadership to achieve Business objectives revolving around customer centric and design thinking, innovative approach.

Job specifications :

- Lead the market research for new product developments estimating customer segments, revenue projections and growth

- Competitor mapping and regular feedback to senior management of competitor activities

- Develop export market strategy and entry into international market

- Involvement in costing/pricing of products, new product developments and increase in sales through the same.

- Work towards customer awareness/interaction and engagement towards composite products and market creation for SMC products

- Inclusion of design thinking for innovative solutions and commercialization

- Achieve sales volume and market share with projected profitability

- Manage accounts and achieve targets for revenue growth, profit margin and product mix

- Ensuring zero customer complaints and escalations

- Knowledge sharing with the team for continuous learning and growth

Deliverables :

- Achieve 100 crore target (within 1 year) with high end products in SMC product market getting more than 25% EBITDA level.

- Devise marketing strategy including branding strategy for the growth of business with the CAGR of 30-50% for next 8-10 years.

- Continuously work on opportunity identification, customer acquisition and retention with minimum additionally 30% business every year from new segments and customers

Key Skills :

Domain Expertise and qualifications :

- 8-10 years experience in dealing with composite products specially SMC products

- B.E./B.Tech (preferably in mechanical, chemical, polymer science, manufacturing)

- MBA (preferably in marketing domain)

Individual Skills :

- Excellent interpersonal and communication skills to understand the details from various stakeholders, engage them and derive business outcomes.

- Analytical skills to understand stakeholder dynamics and perform

Mindset & Behaviors

- Able to build a sense of trust and rapport that creates a long term customer relation

- Brings a high-energy and passionate outlook to the role and has strong sense of ownership

People management :

- Proficiency in building and managing teams

- Proficient in engaging and managing customer relations

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