Responsibilities :

- Manage full operation of Crossword Website (Shopify Plus), Amazon and other market places

- Drive the sales performance of the e-commerce platform

- Providing insights on customer shopping trends to support assortment selection and identify assortment gaps

- Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments

- Working closely with demand planning and warehousing teams in order to ensure smooth order fulfilment

- Working closely with Buying team to list the new items, re-stocking and other related operations

- Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through, and offering code performance

- Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting

- Running various promotions and ensuring day to day E commerce operations

- Develop and implement ecommerce strategy in order to improve website performance

- Work with developers to improve website speed and performance

- Work cohesively with the Leadership team

- Utilize high level of work independence and autonomy of decisions for stepping up pace of launch activities and quick Scale up.

- Establish short- and long-term goals and strategies in regards for the Business Vertical

- Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition

- Research market in order to discover new trends and technologies in order to improve website performance

- Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis

- Develop content calendar and oversee website uploads and landing pages development

- Reviewing the security of checkout pages and payment procedures.

- Creating promotional offers and checking to see that these are uploaded precisely.

- Analysing traffic to inform website maintenance and the effectiveness of marketing strategies.

Skills, Knowledge and Experience :

- Full time MBA in Marketing from a reputed institute

- 6-10 years of Experience in managing E-Commerce/Omni Channel/Digital transformation - Should have handled Category/Business end to end

- Should have prior work experience of Shopify Plus Website, Unicommerce Omni Channel Order Management Software and other related application/software

- Should have experience in managing and developing Mobile Application

- Demonstrated strong business acumen and be knowledgeable in regards to current and possible future Industry trends

- Exposure to Profit &Loss Management will be a Big Plus

- Confidence developing and overseeing retail and e-commerce-focused digital marketing strategies.

- Excellent understanding of UX, web design, customer flow and web analysis.

- Confidence in traffic analysis, reporting tools and optimisation.

- Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.

- Should have a self-starter mentality with the ability to manage multiple projects in a fast-paced working environment.

- Should have excellent interpersonal and communication skills, thrive in matrix environments, and are adept at building relationships with different stakeholders.

- Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics

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