Designation : Head - Sales & Marketing

Role : Institutional Sales, B2B Sales, Marketing Presentation to attract investor, Handling Corporate Gifting & General Gifting Segment

Job responsibility:

- Handling a team of 5 Members

- Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.

- Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.

- Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

- Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.

- Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.

- Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

- Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.

- Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.

- Provides information by collecting, analyzing, and summarizing data and trends.

- Protects organization's value by keeping information confidential.

- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

- Accomplishes marketing and organization mission by completing related results as needed

As an additional responsibilities

Responsible for planning the best and most effective way to spend the marketing dollars and enhance our e-commerce sales. Work with the digital sales team as well as CRM teams to find differentiated initiatives to activate e-comm. Manages the channel's media budget as well as the media performance interacting with the agency to have fast responses when necessary. Responsible for strategy and overlooking the execution.

- Identifies strategic digital marketing/media opportunities to enhance sales

- Interact with the agency and metrics team to enhance performance and find new innovative ways to enhance sales

- Works with the creative agency on the best and more adequate way to expose our brand and offers on the digital scenario

- Partner with web/e-commerce team to create a comprehensive consumer journey throughout the purchasing funnel

- Influence the strategic direction of paid search strategy including keyword selection, ad copy creation, overall campaign structure

- Partner with analytics team and agencies to establish requirements for tagging and implementation

- Regularly report on website analytics and performance of digital marketing

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