Business Support Manager at Snaphunt Pte. Ltd.
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Head - Product Marketing - Banking Startup (10-19 yrs)
- Regional Role
- Fantastic work culture
- Strong opportunities to progress your career
- Leadership Role
Our Client is Simply put, a neo-banking startup for digital natives. Our mission is to help our users demystify their finances, maximize their savings and spend intelligently.
The Job
You will be responsible for :
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of communications and media actions across offline, online and social media.
- Participating in product development, pricing and supporting new product launches.
- Guiding the Advertising & Promotion budget.
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Supporting the development and launch of new products.
- Planning and executing viral marketing campaigns across a range of social media platforms.
- Driving business growth by developing innovative ideas and campaigns.
- Testing and optimizing marketing tactics that boost conversion rates and accelerate customer acquisition.
Ideal Candidate :
- You have at least 10 years experience ideally in Brand / Product Management or Product Marketing within Internet and Consumer industry.
- Experience within Growth Hacking, New Product Development, Social Media / Viral Marketing, Startup Experience, would be a strong advantage.
- You have solid experience in a regional role ideally including experience covering India.
- You enjoy finding creative solutions to problems
- You possess strong analytical skills and are comfortable dealing with numerical data
- You are highly goal driven and work well in fast paced environments
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
