Talent Acquisition Specialist at Sutra HR
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Head - Performance Marketing - IT/eCommerce (5-10 yrs)
Roles and Responsibilities:
- Develop innovative growth hacks to drive user growth and engagement on Bione's web & mobile apps via all channels and marketing programs
- Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behaviour) and create actionable programs leading to user growth
- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
- Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
- Manage cross-functional growth projects by working closely with product and functional teams to run experiments and roll out features on an ongoing basis
- Design and execute all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM and advertising campaigns.
- Ability to drive large scale projects, experiments and smaller tweaks with equal ease
Skills Required:
- MBA or Master's degree in marketing or product management field.
- 5+ years of experience in digital marketing in a variety of digital channels, including Display Advertising, Affiliate, SEO/SEM, Social Media, and Mobile. with 2+ years of mentoring growth managers
- Proven experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms.
- Experience in growth hacking/ digital marketing
- Good team leading skills with experience working in virtual teams
- Technical skills sufficient enough to understand complexity without developer inputs and work with developers/architects to make right technical trade-offs
- Strong communication skills and the ability to refine messages based on the audience
- Track record of launching multiple growth initiatives with high velocity
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