About the Job :

Experience : 13-15 years

Location : Bangalore

What you will be doing :

- Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing, as well as quick wins to achieve targets.

- Project targets from new and optimization-ready campaigns across different channels like Google, LinkedIn, FB, etc.

- Define overall budget requirements vs target for each campaign alongside cohort analysis.

- Deliver quantifiable improvements in return on investment (ROI) and cost per conversion (CPA) across all channels.

- Maintain Cost/MQL and Cost/SQL efficiency targets defined.

- Create frameworks to ideate and prioritize new campaign opportunities, funnel optimization to meet demand targets. (across TOFU, MOFU & BOFU)

- Create a campaign calendar to visualize how these campaigns will be launched across the quarter.

- Define the SOP including campaign naming, targeting, tracking parameters, bid strategy, negative keyword list etc.

- Research and identify new channels to advertise on.

- Create frameworks to identify performance strategies and prioritize campaigns to drive better app installs.

- Diagnose and course-correct campaigns that perform below-expected metrics.

- Create reports that help visualize campaign/channel performance.

- Share and communicate the performance/diagnosis of campaigns against targets on a weekly basis.

What you'll bring along :

- Hands-on expertise in planning, executing & managing digital marketing ad campaigns across channels such as Facebook, Instagram, Google Display & Search, LinkedIn and Youtube at a SaaS based platform.

- You'll be in charge of the marketing budget, as well as how we distribute, use and measure effectiveness of our marketing spends.

- Proven ability to map out, ideate & implement product marketing strategies that span across UX copy, emailers, videos, and more to drive product adoption, user engagement & retention.

- Strong understanding of how to use data and research to drive planning.

- You'll work closely with respective business heads, product, sales & finance teams so our strategies and outcomes match and deliver on our long-range plan, including attainment of marketing ROI goals.

- Proven ability to think ahead, engage proactively and take initiative. Open is growing really fast & we'll need you to drive that boost.

- Able to achieve results and to operate within a complex, fast-paced and changing environment.

- Thirst to be constantly learning, experimenting, failing & going at it again.

- Ability to thrive in chaos and build planes while you fly them.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.