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02/08 Radhika
Team Leader - Talent Acquisition at ClientPro Services

Views:14 Applications:10 Rec. Actions:Recruiter Actions:5

Head - Performance Marketing - FoodTech (6-8 yrs)

Gurgaon/Gurugram Job Code: 226511

Performance Marketing Head 


We are having an urgent opening for Digital Marketing Head for one of the Fastest growing foodtech brand.

Experience :

a) Essential :

- 6-8 years experience in Digital Marketing in a leading FMCG/ E-commerce/ Retail company with exposure in running and drive App ecosystem

- Effective multi-channel marketing exposure in UAC, Google Ads, affiliate marketing, SEO, social media, and other digital channels.

- Experience in Full funnel marketing in driving awareness to consideration to conversion.

- Experience with managing & driving deliverables through agencies, running multiple experiments, A/B tests for creative and media optimization


Duties and Responsibilities :

- Plan strong performance marketing strategy & execution plan with agency partner. Drive business KPIs with strong process orientation and reporting

- Plan & execute the strategy to achieve Online target Sale, P&L and CLTV

- Manage budgets for performance campaigns across all digital channels to drive strong return on investment.

- Collaborate with the creative teams to implement creative best practices and media executions to maximize ROAS

- Plan awareness campaigns to increase Brand consideration leading to sale increase

- Execute full-funnel digital marketing campaigns including strategy, ad creation, budgeting, optimization.

- Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation and make optimization recommendations across the buyer's journey. Work closely with internal teams to drive conversion

- Drive SEO plan to grow organic business for the organization

Skills Required :

- Proficiency in optimizing and executing digital marketing efforts

- Proven knowledge in Google analytics, Facebook Ads, App Scale up, Display Advertising, Programmatic, SEM and other performance & awareness channel

- Proven achievements in delivering profit growth and ROI

- Proficiency in using Appsflyer/Branch or other mobile attribution platform.

- Passionate about marketing and data, hands on experience with excel to play on data and build reports

- Excellent skills in analytical & logical reasoning, creativity, data analysis & reporting.

- Self-starter with experience of working in a busy, fast paced environment with strong multi-taking capabilities.

Stake holders :

a) Internal : Marketing & Tech teams.

b) External : Digital Media, Creative & SEO agencies.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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