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Head - Performance Marketing - Female Healthcare Startup (1-4 yrs)
Performance Marketing Head - Female Healthcare Startup
India's revolutionary feminine hygiene and period care brand that strives to build a better world for women. They believe that every time a woman wins a battle, the world becomes a better place, and they are here to help women win. All their products are comfortable, rash-free, natural & organic, safe for the body and the environment.
Job Description :
- Strategize and own the entire marketing strategy to acquire customers through multiple paid marketing channels
- Tracking and Owning ROI for marketing spend across channels including, but not limited to, Facebook/ Instagram/ Google
- Ad networks and other social media campaigns.
- Be experimental in exploring new channels to drive traffic and acquisition
- Leveraging vernacular intelligence in all ads by coordinating with communities across languages.
- Liaison with the design team to experiment new creative on daily/weekly basis
- Create a marketing automation strategy to derive maximum cart and purchase value
- Set up daily performance reports to analyse the performance and further optimise campaigns.
Must Have :
- Engineer/ Marketing Grad with 1-2 years of work experience with an ecommerce startup or in growth marketing domain
- Preferably worked at a fast growing consumer internet start-up
- IIT/ NIT/ Top Tier Engineering School
- IIM/Top Tier B-School
- Passion for startup- s
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