Head - Performance Marketing (8-12 yrs)
Qualifications
1.STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB
2.Expert at understanding programmatic digital marketing channels (Google/Facebook/DV360) and their incremental value in driving business objectives
Skills, experiences & behaviors
1. Atleast 8 years of performance/growth marketing experience, having managed annual digital media spends of at least 100 crores
2. Startup experience is highly valued but not necessary
3. Team management experience is a must - will be handling a team of high performers across Growth, Paid Marketing, User engagement
4. As a marketing leader understanding of fintech business model in India is highly valued for this role. Also ability of articulate marketing's impact on top and bottom line of business
5. Ability to collaborate across team - Data, Product, Engineering and Busines
6. Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives
7. End to end ownership to deliver projects.
