Director at Hashtag HR
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Head - Paid Media - Digital Marketing Agency (6-10 yrs)
This is for one of the leading Digital Marketing Agencies in Delhi/ NCR with offices in Mumbai and US too.
Essential Duties and Responsibilities:
- Experience in planning and execution of Paid Marketing Campaigns in Search, Display, and Social Media. [e.g. Adwords, Bing PPC campaigns, Display Ads, Re-marketing Ads, Facebook PPC, Twitter ads, LinkedIn Ads, Other Direct Media Buys, Mobile Campaigns]
- Achieve ROI, CPA, CPC or CPV targets for all Ads spend on a daily or weekly or monthly basis.
- Maintain and monitor keyword bids, account daily budget caps, impression share, quality score and other important account metrics.
- Prepare and Analyse Keywords & Ad copy performance analysis report.
- New keywords research and analysis.
- Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance company goals.
- Keep pace with search engine and PPC industry trends and developments.
- Create Proposals for Client.
- Deliver comprehensive campaign analytics including, but not always limited to, paid search insight.
- Should be able to Identify and execute optimization recommendations to increase campaign ROI.
- Ensure optimal campaign performance.
- Develop new and eliminate under-performing PPC ad copy & Keywords.
- Analyse clicks and conversion data, and expenses and ROI.
- In-depth keyword and audience research.
- Get effective landing pages implemented and advice on possible improvements.
- Creating multiple adverts and do split testing of campaigns across multiple advert groups.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests
- Maintain day-to-day client contact for SEM Campaign execution
- Responsible for understanding client goals and agency deliverables.
- Responsible for contributing ideas to grow the clients business.
- Pro-actively providing the clients marketing plans with the greatest amount of value-added communications.
- Provides clients with budget updates.
- Help prepare and research needed materials for client presentations and engagements.
Education and/or Work Experience Requirements:
Excellent verbal and written communication skills, including the ability to effectively communicate with internal and external customers
- Excellent computer proficiency (MS Office - Word, Excel and Outlook)
- Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service
- Ability to work independently and to carry out assignments to completion within parameters of instructions given prescribed routines, and standard accepted practices.
EXPERIENCE - 6+ relevant years of experience is a must.
Arpan Khurana
Hashtag HR
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