Hr at Sampoorna Consultants Pvt. Ltd
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Head - Online Marketing - (5-18 yrs)
The candidate would be responsible for growing the Online Presence of a well known retail chain. The candidate would be responsible for the entire P&L of the digital channel - Sales generation, Marketing Spends, Strategic Alliances and Brand Development
Key Responsibilities:
- Manage the digital channel's profit and loss, overseeing sales generation, marketing expenditures, strategic partnerships, and brand development.
- Campaign Management , Design, implement, and manage online marketing campaigns, focusing on SEO, SEM, and performance analytics to maximize reach and ROI.
- Work with both new and existing brand partners to expand revenue streams and drive sales.
- Utilize CRM tools to develop strategies for customer retention and repeat growth.
- Establish partnerships and alliances that support revenue growth and enhance customer engagement.
- Build, mentor, and manage a high-performing online marketing team.
- Work closely with IT to enhance the customer buying experience and maintain a strong partnership with the offline retail team for an integrated approach.
Desired candidate should have :
- Proficient in online marketing strategies, including campaign creation, SEO/SEM, and analytics tools.
- Experienced with CRM platforms and building customer retention strategies.
- Skilled in forging partnerships and alliances to amplify revenue.
- Able to lead and collaborate effectively across teams, especially with IT and offline retail operations.
- Strong leadership and team management skills, with a proven track record of hiring and developing talent.
Bonus Points For:
- Knowledge of Inventory Management and Supply Chain Management (SCM).
- Experience in Consumer Durables or Electronics sectors.
Qualifications:
Bachelor's or Master's degree in Engineering (BE/BTech / ME / MTech),MCA , MBA , PGDM
