Branch Head - Recruitment at ACS Consultants
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Head/National Manager - Trade Marketing - FMCG (10-20 yrs)
We have an opening for Head/National Trade Marketing Manager for Ahmedabad (Corporate Office) Location
Please find below the job details :
Designation: Head/National Trade Marketing Manager
Reports to: National Sales Head
No of Position:-1
Location:- Ahmedabad Location (Corporate Office)
Industry Preference:- FMCG (Food/ Non-Food)
Job Summary:- To head and Drive Trade Marketing function
Key Stakeholders: Zonal sales head, Marketing, Trade Marketing, GDSO (Supply Chain Management), IT and Human Resource
CTC: - Depend on Current CTC
Pre-requisite:-
- Essential Qualification : Graduate in any discipline with a degree in Management from reputed institute
- Experience -10 - 20 years of experience of which 10 - 15 years in FMCG sales
- Preferred Age Group: 35-45 years
- Strong leadership skills and ability to manage change and develop people
- Strong commercial acumen and analytical skills
- Excellent communication and negotiation skill
Key Responsibilities:-
- Design trade activation programs for General Trade, Low end Food service and key account channels that drives volume growth & builds strong trade relationships
- Develop norms for Trade marketing
- Design and Implement channel specific and region specific trade activation programs
- Plan and implement promotions and BTL activities along with the marketing function
- Create trade marketing calendar (activation programs/ visibility/ promotions) for the year
Budget
- Plan and manage all BTL spends across brands and regions
- Ensure adherence to budgets and maximize impact of trade spends
Monitoring and Review
- Review and assess effectiveness of trade schemes/ promotions and other activities
- Evaluate impact and make changes in the trade marketing calendar as required
Competition intelligence
- Track competition activity around the trade and adapt plans accordingly
- Gather insights from market data around sales
Insight Generation:
- Gather insights and understand motivations drivers for activation in the context of the different channels: Wholesale, Retail, Chemist, General Stores, Cosmetics, Dairy etc.
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