Head - Marketing - Water Treatment (10-20 yrs)
Hiring for Global Leader in Water Treatment
Job Description :
General Manager- Marketing
Function description :
- The incumbent will share the P & L Top line and Bottom-line with all the SBU's.
- He/she would be required to accurately estimate the demand for various products and services that company is offering to customers.
- He/she would also gather competitive information about other players and compare that with company.
- The candidate would study and develop suitable plans to meet or exceed the customer and consumer expectations.
- Finally the candidate would develop and execute the Market Communication, Public Relation Plan, Brand Strategy, Digital Media Plan and ATL/BTL Campaigns.
Roles and Responsibility :
- Generate consumer insights based on research and analysis
- Run customer and market communication plans i.e. all forms of communication plans
- Accurately estimate the demand for various products and services of company
- Use competitive information to develop product/service offerings including response
- Establish company as a preferred brand in the 'mind of the customers and stakeholders'
- Develop and run innovative plans to improve product and business profitability
- Identify suitable segments for various business lines and organize business accordingly
- Conduct suitable researches to determine consumer buying/decision making behaviour
- Provide support to revenue generating businesses to increase sales/revenue
Education: PG Diploma or MBA (Marketing)
Functional Experience :
- Should have managed an independent marketing function, should be exposed to various areas of Sales and Marketing including channel management, trade schemes, communication plans and consumer analysis.
Years of Experience:
- The incumbent should have a minimum of 10- 15 years of work experience in brand and/or product management with at least 2 years experience in sales.
- Exposure to the rural marketing i.e. Category C and D towns including villages, Experience in Sales and Distribution would be an added advantage
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
