Marketing Head for Mela Ventures

The Marketing Head for a Venture Fund plays a crucial role in attracting and retaining investors, building a strong brand, and contributing to the overall success of the fund in a competitive market.

Responsibilities:

1. Brand Development :

- Develop and maintain a strong and consistent brand image for the venture fund.

- Craft a compelling narrative that communicates the fund's investment thesis, values, and success stories.

2. Digital Marketing :

- Oversee the digital marketing strategy, including website development, social media, email campaigns, and enhancing the online presence of Mela Ventures

- Utilize digital platforms to reach a broad audience and generate leads.

3. Content Creation :

- Produce high-quality content, including blog posts, articles, and whitepapers, to establish the fund as a thought leader in the industry.

- Ensure that all content aligns with the fund's messaging and resonates with the target audience.

4. Media Relations :

- Build and maintain relationships with journalists, bloggers, and industry influencers.

- Manage press releases and media coverage to enhance the fund's visibility.

5. Event Management :

- Plan and execute events, conferences, and networking opportunities to showcase the fund and connect with potential partners, entrepreneurs, and industry stakeholders.

6. Market Research :

- Stay informed about industry trends, competitor activities, and market dynamics.

- Use market insights to adapt and refine marketing strategies.

7. Collaboration :

- Collaborate with investment teams to understand the fund's portfolio and highlight success stories.

- Work closely with other departments to ensure a consistent and integrated approach to marketing.

- Alliance and Partnerships

- Run a well thought out campaign to attract Partners who would co invest or bring us deals

Qualifications :

1. Education :

- Bachelor's degree in Marketing, Business, or a related field. A master's degree is preferred though not essential.

2. Experience :

- Proven experience in marketing and communications, with a focus on financial services or venture capital. Ideal experience profile: 6-12 years

- Knowledge of the venture capital industry, investment processes, and emerging market trends.

3. Strategic Thinking :

- Ability to develop and implement strategic marketing plans aligned with the fund's goals.

4. Communication Skills :

- Excellent written and verbal communication skills. Ability to convey complex investment concepts in a clear and compelling manner.

5. Networking :

- Strong networking skills to build relationships with investors, entrepreneurs, and industry influencers.

6. Digital Proficiency :

- Familiarity with digital marketing tools, analytics, and platforms.

7. Adaptability :

- Ability to thrive in a dynamic and fast-paced environment.

8. Creativity :

- Innovative thinking to develop unique marketing approaches and campaigns.

9. Analytical Skills :

- Strong analytical skills to measure the success of marketing strategies and make data-driven decisions.

10. Team Leadership:

- Experience leading and managing a marketing team.

Location: Bangalore, Lavelle Road

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