Job Overview :

This role requires a strategic thinker with strong leadership skills, creativity, and a deep understanding of the entertainment and tourism industries.

Key Responsibilities :

1. Strategic Planning :

- Develop and implement comprehensive marketing strategies aligned with the theme park's business objectives and target audiences.

- Conduct market research and competitive analysis to identify trends, opportunities, and potential threats.

2. Branding and Positioning :

- Oversee the creation and management of the theme park's brand identity, ensuring consistency across all channels.

- Develop and execute branding campaigns to strengthen the park's market position and enhance public perception.

3. Marketing Campaigns :

- Plan, execute, and monitor marketing campaigns across various platforms, including digital, social media, print, and outdoor advertising.

- Utilize data analytics and performance metrics to measure campaign effectiveness and optimize strategies.

4. Digital Marketing :

- Lead digital marketing efforts, including SEO, SEM, email marketing, content marketing, and social media strategy.

- Manage the theme park's website, ensuring it is user-friendly, up-to-date, and optimized for search engines.

5. Partnership and Promotion :

- Develop and maintain strategic partnerships with local businesses, tourism boards, and media outlets to expand reach and enhance marketing efforts.

- Plan and execute promotional events, sponsorships, and collaborations to boost visibility and attract new visitors.

6. Team Leadership :

- Lead, mentor, and manage the marketing team, fostering a collaborative and innovative work environment.

- Set clear objectives, provide guidance, and conduct performance evaluations to ensure team effectiveness.

7. Budget Management :

- Develop and manage the marketing budget, ensuring efficient allocation of resources and adherence to financial targets.

- Monitor expenditures and ROI to ensure marketing investments deliver desired results.

8. Guest Experience :

- Work closely with operations and guest services teams to ensure marketing initiatives align with and enhance the overall guest experience.

- Gather and analyze guest feedback to inform marketing strategies and improve customer satisfaction.

Qualifications :

1. Education :

- Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field. MBA or advanced degree preferred.

2. Experience :

- Minimum of 8-10 years of experience in marketing, with at least 3-5 years in a leadership role within the theme park, entertainment, or tourism industry.

3. Skills :

- Strong leadership and team management skills with the ability to inspire and guide a diverse team.

- Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.

- In-depth knowledge of digital marketing, social media platforms, and analytics tools.

4. Attributes :

- Strategic thinker with a results-oriented mindset.

- Ability to thrive in a fast-paced, dynamic environment.

- Passion for the entertainment and theme park industry, with a deep understanding of guest expectations and market trends.