Designation: Marketing Strategy Head

Job Overview :

- We are looking for an insightful and goal-driven Marketing Strategy Head to perform essential research needed to create an impactful marketing strategy. The Marketing Strategy Head's responsibilities include developing, implementing, and tracking marketing strategies.

- To be successful as a Marketing Strategy Head, you must have a good understanding of social media metrics and excellent communication skills. An outstanding Marketing Strategy Head is able to gauge the interests of the target demographic and translate this information into an effective campaign.

About Company :

- BlueT is an intelligent procurement platform, where a buyer and seller interact through a variety of knowledge and procurement modules and these interactions are enriched using AIML.

- B2B procurement is a more detailed and process oriented than a B2C purchase. BlueT, comes inbuilt with a myriad of modules that are integral to this detailed process and enables the user to configure their existing procurement process on the platform.

- We empower the buyer with AIML insights to make smarter, safer and streamlined procurement decisions. BlueT unlocks the vendor potential by increasing the reach and empowering them with tools to convert a lead.

About Vaya Group : 

- VAYA Group is a diversified conglomerate and consider themselves champion in the art of blending technology and innovation for new generation technologies. They are also the owners of the hugely popular TELUGU TITANS team of Pro Kabbadi League .

- The group has a wide portfolio of products & services in the areas of ADAS, HVAC and infotainment for automotive industry. The company's team has proven expertise in building products in communication, Embedded tech, IOT and enterprise security based technologies. Total product development including hardware, firmware & enclosure is the key strength of the company.

Responsibilities and Duties :

- Performing market research.

- Analysing social media metrics and identify patterns of user behaviour.

- Connecting user behaviour with a viable marketing strategy.

- Liaising with the executive team to brainstorm a marketing campaign.

- Reporting to the CEO to offer suggestions on promotions and campaigns.

- Creating content for landing pages, social media and websites.

- Keeping abreast of market and social media trends.

Qualifications

- A degree in Marketing, Communication, Journalism, or another related field from Ivy league is ideal

- Experience handling marketing campaigns (social media + offline).

- An excellent understanding of how to interpret campaign data such as: A/B Test

- Excellent communication skills.

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