Associate Principal - Retail at ABC Consultants
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Head - Marketing - Retail (8-12 yrs)
A management graduate having 8-12 years of experience in Brand Management, Marketing Strategy, Communications, within FCMG industry (Food / Personal Care).
- Design and develop brand strategy and marketing plan for the company in line with the global marketing plan and localized as per Indian business environment
- Build brand communication (including ATL/ BTL) in close co-ordination with agency
- Establish and execute marketing objectives and strategy relating to customer acquisition, segmentation, market penetration, competitive analysis, customer insights and market research.
- Spearhead PR campaigns for launches / achievements / corporate news to ensure brand visibility.
- Manage the marketing budget.
- Managing loyalty programs for key clients
- Role would report to the Business Head and be based at Gurgaon
- Our client is a retail industry MNC having strong global presence
Interested candidates may directly share their resume
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