POSITION TITLE-Marketing Lead

DEPARTMENT - Marketing

LOCATION-Mumbai

REPORTING TO Director

OBJECTIVE OF THE ROLE To develop and run and marketing system to generate new leads, grow the brand and develop a strong co-marketing properties.

KEY RESPONSIBILITIES :

Set up: To support and work with external vendors such as graphics designers, web designers, copy partners to create brand collateral starting from website to direct e-mailers and creating a dashboard to monitor all activity

Deployment: To create a marketing calendar of e-mailers, social media posts, and ensure that we maintain enough content to push out into the channel

Events: To work with events partners to identify, plan and execute events which include booth setup, content generation and speaker opportunities.

-  To support directors with development of strategic marketing properties which will re-in force as a knowledge leader in the retail industry.

COMPETENCIES/SKILLS

- Must be familiar with objective based framework of marketing

- Content Marketing

- Some experience in Sales force Pardot will be a bonus

 - Should be familiar in doing some basic pitching or sales presentation if required.

-  Social Media marketing and PAID marketing

- Must have previous experience working with PR firms

Previous Experience :

1 .Any agency specializing in content marketing. Please keep in mind that we will not be focusing on Facebook marketing

2. Someone who has or is working in the event marketing business. There are many event marketing companies. Companies who develop events for business communities. This is not events companies such as Fountainhead but events related to the industry such as Cosmoprof or Retail Leadership Summit.

3. Another good option might be to hire someone in the corporate communications department who is looking to make a change to mainline marketing. Please refer to attached pdf of the marketing head of partners to see certification and other capabilities that are required.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.