Executive Search at Vito India Advisors
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Head - Marketing - Pharmacy (10-18 yrs)
Our client is one of the leading pharmacy chains. It stocks and sells a wide range of Pharmaceutical and Lifestyle products.
Job Responsibilities :
- Implement marketing strategy as set up the firm.
- Develop and implement plans for ATL & BTL activities including print, radio, mobile, web, social media-based marketing campaigns to strengthen consumer visibility.
- Managing marketing budget and allocation of marketing spends.
- Conducting marketing campaigns/initiatives to drive company sales.
- Design strategies for increasing the brand salience in the most efficient and effective manner.
- Work closely with external agencies for developing and executing all forms of brand communication.
- Spearhead 360 degree offline & online campaigns for brand building through an optimal mix of ATL, BTL & Digital tactics paid, owned and earned media.
- Conceptualize and deploy impactful consumer activation campaigns using an offline and digital medium.
- Responsible for delivering target ROI of all offline brand-building campaigns.
- Work closely with PR agencies to maximize visibility and generate - Buzz- .
- Manage internal & external stakeholders.
Candidate Profile :
Qualification : MBA (Marketing)
Years of experience : 10+ years
- Prior experience in handling ATL marketing / Innovation for a marquee brand.
- Hands on experience in overseeing large-scale BTL programs would be an added advantage.
- Should have worked with major advertising and activation agencies in creating differentiated, noticeable, and impactful advertising for a brand.
- Candidate must have a strong retail background.
- Team management skills.
- Strong stakeholder management skills.
- Should have the good business acumen and leadership skills.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
