Founder at Alpha HR
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Head - Marketing - NGO (10-15 yrs)
Responsibilities:
- Responsible for design and execution of marketing strategies. Innovations, designing, and planning the product portfolio, building supply chain network, capacity building and allocating marketing activities, setting goals and ensuring the long term viability of each location.
- Market research through various means - formal and informal. Keeping in touch with ground realities through structured feedback from consumers, trade and sales teams.
- Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing/branding campaigns
- Product positioning brand communication, media and promotion strategies and roll-out.
- Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing the market share and launch of new products and undertaking other product-related innovations.
- Product feature's enhancements and re-launches.
- Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectives.
- Innovations, new launches and training sales and partners on products.
- Monitor/track the monthly performance of brands and budgets and deliver the objectives..
Promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line activities.
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