HR at Catapult Management
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Head - Marketing - Medical Devices (10-20 yrs)
One of our global leader client into medical devices that develops and supplies clinical diagnostics to the pathology market. It is also a research, instrument, and medical device company Looking for an excellent leader for the role of
Position - Mkt head
Reporting - Business head India
Team Size - 01
Location - Mumbai Corporate Office
Role &responsibilities:
1. Strategic Planning
- Contribute to the development and execution of strategic and tactical marketing plans to drive rapid India sales growth
- Work with cross-functional teams and India's sales force to ensure marketing programs and events meet the needs of both internal and external customers
- Develop local marketing initiatives that maximize sales force effectiveness and overall penetration of product line
- Assist in the development and execution of promotional plans, clinical marketing presentations, tradeshow strategy, peer-to-peer programs, and general sales force support
- Monitor costs of projects and internal and external indicators by reviewing reports and newsletters, reading organizational literature, meeting with peers and reading departmental reports
- Independently determine and develop approaches to solutions, specifically in the area of upstream marketing
- Ensure compliance to all FDA Quality & Compliance regulations (As applicable to the job function)
- Attend all required Quality & Compliance training at the specified interval
- Able to practice verbatim compliance (exact compliance, no interpretation) with corporate Quality and Regulatory procedures (as applicable to your job function)
- Able to promptly report any non-compliance issues to Chief QA, RA, Compliance officer or appropriate administrator, including the Compliance Hotline
2. Leadership
- People Leadership of multiple employees and several teams including the direct management of the Marketing employees.
- Provide knowledge, advice, direction, and feedback on a daily basis. Act as a mentor to direct reports.
- Performance Management of individuals including assisting with incident investigations that include Marketing employees, reviews, and termination of employment contracts.
- Conduct annual Performance Reviews, Bonus Plan development, and reviews. Talent Management of up and coming individuals and succession planning.
- Build and maintain an effective Leadership Team.
- Induct new employees, conduct monthly Probation Reviews.
- Oversee attraction, sourcing, development, and retention of a (regional) sales organization appropriate for the company's maturity/size.
- Be a role model for company culture.
3. Business Development
- Oversee Marketing business development, identify new market opportunities,
- drive growth, determining the optimal pricing to balance profit with customer/client satisfaction, and directing marketing operations.
- Drive the development of national, and, if appropriate, international sales strategies.
4. Marketing
- Collaboration with Marcoms in development of high impact product campaigns, either launch or refocus, ensuring accurate market segmentation and positioning, maximizing commercial ROI.
- Represent the company at various community and/or business meetings to promote the company and promote positive relations with partners, vendors, and distributors.
- Networking within the field of Medical Devices and key opinion leaders including engagement with health executives.
5. Financials
- Develop and manage Marketing budgets, and oversee the development and management of internal operating budgets.
- Financial reporting in Leadership meetings, reports and directly to the Managing Director- India.
- Assume full accountability for the Marketing department compliance.
6. Marketing Management
- Establish compensation, training and incentive programs.
- Directly manage major and critical developing client accounts. Maintain key customer relationships and develop and implement strategies for expanding the company's customer base.
- Work closely with Sales BU to develop, establish, and direct channel and distribution strategies and programs.
- Work closely with Sales BU to develop and execute lead programs.
- Manage overall Marketing process, set appropriate metrics for sales channel management.
- Develop pricing policies, including volume discounts and terms and conditions, for high-profile customers and channel partners.
- Manager overall state Marketing teams to drive performance and results.
7. Commercial Operations
- Liaise with the Commercial Operations BU and consult on Corporate Partnerships, Marketing Effectiveness, and Training.
- Collaboration with Operations Division, aim for the accuracy of inventory planning and forecasting and general internal warehousing process compliance by commercial team members.
Quality System Duties and Responsibilities :
- Build Quality into all aspects of their work by maintaining compliance to all quality requirements.
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