Senior Recruiter at Merrin & Associates
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Head - Marketing - IT (10-15 yrs)
10-15 years
- The ideal candidate will be innovative, proactive and passionate about building Brand, coming from the IT services industry with a deep understanding of US markets.
- S/he will be able to adapt and lead the efforts in conceptualizing to implementing of complex marketing initiatives .
- Drive the strategy and plans for all aspects of marketing function which includes generating Leads, develop strategy to manage & retain clients, managing marketing communications & events, public relation and building brand
- Help define services/products portfolio for the firm with the key message of maximizing value for customers and listing key differentiators vis--vis competition
- Define market segments and develop strategies to penetrate vertical or horizontal markets
- Develop a marketing strategy to support domestic and international sales efforts using all communication channels
- Responsible for content creation for the website, sales kits, case studies, Newsletters, Social media, Blogs/community, participation in national and international events, etc.
- Develop a defined CxO relationship program for the top management
- Drive thought leadership activities relevant to the firms offerings such as Interaction with academia, identify speakership opportunities, etc.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
