Head - Marketing - Hotel (8-15 yrs)
Role - Marketing Head
Experience - 8+yrs
Location - Indore
Budget - Up to 15PA
Notice Period - Max 30 Days
Roles & Responsibilities :
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Interviews, hires, and trains marketing staff members.
- Establishes marketing goals based on past performance and market forecasts.
- Oversees current offerings and comes up with initiatives for new products or services.
- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
- Works with marketing staff to develop detailed marketing plans for all media channels and sales teams.
- Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
- Works within the department budget to develop cost-effective marketing plans for each product or service.
- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives.
- Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Skills Required :
- Demonstrable experience in marketing together with the potential and attitude required to learn.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- A sense of aesthetics and a love for great copy and witty communication.
Up-to-date with the latest trends and best practices in marketing and measurement
(Interested candidates can share their CVs
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