Head - Marketing - FMCG (10-25 yrs)
Job Responsibilities
Budgeting and Planning:
- Plan annual marketing budget
- Develop annual marketing strategy - ATL, social media, promotions, consumer testing etc.
Marketing Communication and Brand Management :
- Conceptualize, design and implement marketing communication strategies for effective positioning of product/ brand.
- Create brand management strategy, brand building, brand positioning, brand mapping & evaluation
- Manage events related to product launch & promotions for accelerating the revenue growth for products. Ensure product awareness to all internal and external stakeholders.
- Coordinate with third-party vendors for content creation as required
- Decide pricing strategy in coordination with sales and top management
- Finalize pricing for each SKU in each geography and trade channel for India
Consumer and Market Research :
- Track competitor activity, products, pricing and consumer promotion schemes
- Conduct market research for existing and new categories to develop a business case for new products - market sizing, market shares, consumer trends
- Conduct consumer testing for pipeline products and provide inputs to NPD
Leadership :
- Provide leadership to Marketing team including career planning, performance evaluation, feedback, coaching &guidance
- Ensure adequate training of team in relevant domain
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
