- Prepare a 360 degree marketing road-map for the business with medium (3-6 months) and long-term goals (1 year)

- Brainstorming new ways of segmenting potential customers and means of communication, leading to quick-test pilots (what works/what doesn't) to increase relevant user-traffic

- Identification of new markets/opportunities for growth in Australia, US, UK Canada, Middle East and South East Asia and International markets

- Budget and execute multi-channel lead acquisition strategy (digital/offline) in conjunction with the business team's requirements

Develop, implement, and refine retention marketing strategy to drive crosssell/upsell and improve customer loyalty towards brand

- Build an experimentation framework and conduct A/B experiments with clear success/failure metrics to improve funnel effectiveness and also feed back into the product what consumer journey influencing experiments can be turned into product features to broaden the funnels.

- Measuring and reporting performance of growth marketing campaigns at a cohort level and assessing against goals (ROI and KPIs)

- Define an effective communication personalization strategy basis user behavior on platform and deploy regency, frequency and monetary value based optimizations

- Partnering with the creative teams to advise on compelling ad copies (Images & content) for various mediums and channels, developing test ideas, and managing A/B testing

Creative : You are curious to understand customer needs, journeys and pains and can create vibrant campaigns that resonate with customers, compelling them to take action

- Analytical : Keen interest in evaluating product/market situations, analyzing data, and transforming it into actionable marketing strategies.

- Leadership : You have an eye for great talent and the ability to unlock the potential of high performing teams.

- Communication : Ability to convey the right message and connect with people.

- Self-driven : Willing to roll up your sleeves and get things done.

- Collaboration : Strong communication skills with the ability to communicate across the organization.

- Problem-solving: Comfort working in an unstructured environment that requires solving complex, open-ended issues with incomplete data and little direction.

- 4+ years working experience as Marketing Head/Director

- Deep understanding of Mar-Tech a must

- Prior experience with content led marketing is a plus

- 2+ years of strategy consulting experience is a plus

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