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26/03 Yashica Bharvirkar
Team Executive at Michael Page

Views:222 Applications:91 Rec. Actions:Recruiter Actions:0

Head - Marketing - Education (3-7 yrs)

Mumbai Job Code: 31261

Our client has been operating in India since 1948

- The company is UK's international organization for cultural relations and educational opportunities

- They work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society.

- The company in West India comprises the priority states of Maharashtra, Gujarat and Madhya Pradesh

Key Relationships:

Internal

Corporate and Regional Marketing teams; India Marketing team and other key stakeholders from business and Areas. Market Research and Evaluation Managers; Customer Services Manager

External

- Marketing & Communication Agencies - Creative, Media, PR, and Digital Senior marketing and communications staff representing key stakeholders in government; prominent business partners and other selected international partners

- Previous track record of developing marketing and communications plans with a focus on integration

- Experience of delivering B2B and B2G marketing initiatives

- Proven understanding of market and customer insights; and their application in planning; demonstrable evidence of championing the customer

- Proven track record in building brands and understanding of the Indian consumer market.

- Proven success with driving marketing initiatives that generate business

- Experience as a marketing specialist

Project management (including stakeholder relations) experience

- Strong awareness of developments within the relevant sector

- Experience of operating within a geographically dispersed matrix structure, including the ability to coordinate resources not under role holder's direct control

- Experience of financial planning in project delivery/design

- Applies customer/market intelligence in formulating marketing plans

- Takes responsibility for shaping a response to the needs of key segment groups to achieve business benefits

- Commissions, scopes, and coordinates appropriate customer and market research

- Shapes and leads on Marketing and planning through applying:

- Knowledge of the external environment (political, sociological, economic, environmental, technological and legal aspects)

- Interpreting market information

- Having a comprehensive understanding of the nature, profile, and demands of customers

- Leverages and exploits available resources to better meet customer needs and expectations

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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