Consultant at Team Works Consultancy
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Head - Marketing - Courier/Freight/Transportation Business (13-20 yrs)
- Lead Brand & Campaigns, PR, Research & Insights, Customer Acquisition, Customer Engagement (CRM), Inside Sales and Partnership Marketing.
- Develops marketing strategy by studying economic indicators; to drive acquisition, engagement, conversion, and brand equity.
- Identifying customers and their current and future needs; and monitoring the competition.
- Identify & develop marketing strategies to increase market penetration & profitability through partners
- Improving how to measure success, from KPI development through to scalable processes and feedback loops.
- Bring a commercial rigour to planning and budgeting, ensuring all key activities are measured and investments are monitored and iterated as required
- Instilling a customer obsession across your teams, leveraging customer research to inform target markets, campaign design and decision making
- Maintaining strong communication channels with cross-functional teams to develop and iterate on the marketing strategy and approach
Our ideal Head of Marketing will have:
- Strategic - Deliver high customer growth and establish our position in the market. Derive and drive attainable, executable, and measurable Objectives in-line with Organizational goals.
- Customer-Centric - deep understanding of customer needs, preferences, and behaviors and understanding of how to use the right data & insights to deliver strategic commercial value.
- Cross-Functional collaboration - Manage several teams, partners, and influence across key internal & external stakeholders.
- Team building and leadership - Building, growing, and developing high-performing marketing teams to deliver high-quality and impactful results.
- Results Orientated - sets the right goals/targets, tracks/measures
- Continuous Improvement - supports, mobilizes, and embeds a culture of adapt change and continuous improvement.
- Hands-on experience with CRM and SEO tools like Google Analytics, Google AdWords, HubSpot, WebTrends, Salesforce, etc.
- In-depth knowledge of data analysis
- Regularly produce and present reports
- Excellent organizational and time management skills
- Good communication and interpersonal skills
- Excellent presentation skills
- MBA in Marketing Management or similar relevant field
- Additional marketing certifications are a plus
MUST HAVES:
- Top 3 Mandatory Skills: Lead Brand & Campaigns, Develops marketing strategies, Customer Acquisition
- Courier/Freight/Transportation Background
- Joining time / Notice Period: 30 days
- Minimum Relevant Experience: 12 years
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