Head Marketing/ Branding((advertising, digital and mobile marketing). from FMCG and ecommerce company.

Job Description :

Role will be responsible for managing marketing investments and accountable for growth targets. The Marketing head will develop and deploy a comprehensive marketing plan with fully integrated tactics (advertising, digital and mobile marketing, retail/partner and consumer-facing PR).

Key Responsibilities :

- Drive consumer insights, competitive analysis, product positioning etc.

- Translate business goals and market insights into effective marketing strategies that deliver measurable impact on revenue

- Determine and manage annual marketing budget required to meet or exceed customer growth goals, traffic and demand goals and develop business case to support the annual investments

- Design, set goals, implement, measure and report performance of all marketing campaigns

- Lead all consumer and corporate communication - content, channel, timelines etc.

- Lead alignment of creatives across all marketing channels: digital, activation/events, PR, trade etc. Communicate and drive integration with the Sales team

- Manage the online and offline marketing teams

Online :

- Plan the overall digital marketing strategy, along with the digital marketing lead

- Lead multiple digital marketing experiment and initiatives across channels, with aggressive timelines and successfully execute on time and on budget

- Enhance the digital presence of the brand - social media, other digital platforms

- Lead the improvement in usability, design, and content of the company website Plan and control the digital marketing budget

- Track and report effectiveness of all digital activity

Offline :

- Spearhead Offline marketing and business alliances

- Plan & manage specific campaigns

- Plan the overall trade marketing strategy, along with the trade marketing lead

- Design & Implement ATL & BTL activities - Radio, TV, OOH, Hoardings, Newspaper etc., Conference / Apartment / Mall / Office Activations.

- Track and report effectiveness of all offline activity

Success Indicators :

- Revenue generated

- Number of Partner accounts activated

- Growth in user registrations - along with website traffic, leads generated etc.

- ROI of marketing campaigns / events

- Building & retaining a best in class marketing team

Skills & Qualifications :

- Years of experience: 10-12 years of relevant work experience, of which 5-7 yrs of people management experience

- Qualification : MBA from Tier1 institute preferred

- Thorough knowledge of marketing principles, brand, product and service management

- The candidate will have interacted with a variety of tools including online, direct marketing and brand building. The use of data to support most strategic investments and decisions will go a long way in this regard.

- The ideal candidate should have successfully built memorable brand/s from scratch with (the right resources) a modest budget.

- Should have experience in digital marketing, with demonstrated success in building a brand without the use of large budgets.

- Should have had experience in leading a team

- Must be a hands on individual, and must be comfortable working in a fast paced organisation with a flat structure

- Outstanding communication, Strong interpersonal and collaboration skills

Shruti
Senior Consultant
G 32, Sector 63, Noida 201301
Contact Number-01204999300

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