Talent Acquisition Specialist at Descry Consultancy
Views:2 Applications:13 Rec. Actions:Recruiter Actions:0
Head - Marketing - Automotive (5-7 yrs)
Job Description
We are looking for a Head of Marketing for our client who'll lead all our marketing activities from social media and digital campaigns to advertising and creative projects. Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals
Responsibilities :
- Understanding your brands and products inside out.
- Drive a hands-on, startup-like approach with personal involvement at all levels and task
- Personally set up the marketing stack for all goals.
- Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s).
- Partnering with the creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches.
- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets.
- Developing new channels of user acquisition to drive new growth and diversify the channel mix.
- Submitting weekly progress reports, presenting the quarterly marketing plan and strategy, and ensuring data are accurately entered.
- Improving the efficiency of the team through process improvements, decision-making frameworks, and automation.
- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term.
Skills Required :
- Very strong analytical skills, good command over numbers, and a sharp eye for data-driven insights.
- Expertise in the areas of SEM. Knowledge of tools such as Google Analytics, Google Ads, and Facebook/Instagram Ads.
- Ability to think strategically and structurally while solving growth problems.
Note: Candidates having experience with Companies like : Divisa Herbals, SBS Biotech, Mother's Sparsh will be given preference.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
