Head - Marketing Automation/Marketing Technology - Advertising Agency (10-12 yrs)
Head - Marketing Technology
Have a strong understanding of the Martech stack, their features that one can build a full stack for any client based on their requirements. Along with data and analytic skills & also have an expertise on the usage of Marketing Automation tools. Have a resolution based approach and can provide solutions in the most effective manner for creating competitive advantage through use of technology for clients in their Digital endeavors.
A MUST :
- Hybrid professional who is one part IT geek and one-part integrated marketing expert who can straddle the fence between the worlds of creativity, data and technology.
- Research and recommend new marketing technology products.
- Operate marketing technology products as an administrator so that can train and support marketing staff on using marketing technology products.
- Integrate marketing technology products with each other.
- Should have deep knowledge and understanding of data quality within marketing technology products like Lead Management Systems, Martech tools, CRM softwares and the roles they play across digital consumer journeys.
- Ability use data to understand and analyze situations to provide meaningful inputs.
- Continuously evaluate and improve digital marketing processes and programs by working with key users to eliminate marketing and technology silos and improve deployment of new technologies.
- Dedicated to all things marketing - including marketing software, data and analytics, social and mobile platforms, apps development, content marketing, web mechanics, and digital advertising.
- Technical skills include Content management platforms, Customer relationship management platforms, Experience management, Email marketing, E-commerce, Mobile tracking software.
What do I need to have?
- 10+ years of experience in Marketing Automation role with Technology Consulting firms, SAAS companies, Agencies etc.
- Bachelor's degree in computer science, engineering, or a related marketing field.
- Expert skills and hands-on experience (2 years or more) working on Marketing Automation platforms like Marketo, Eloqua, Hubspot, Pardot, Leadsquared, Mautic or any other preferred.
- A background in combining marketing technologies with enterprise applications will be helpful.
- Strong communication skills are needed in order to collaborate with marketing personnel and interface with customers.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
