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21/11 Prabhat Kumar Mishra
Career Advisor at Reeracoen India Private Limited

Views:393 Applications:143 Rec. Actions:Recruiter Actions:8

Head - Marketing - Apparel (8-20 yrs)

Mumbai Job Code: 99480

We have an urgent opportunity for one of our clients kindly go through the job description revert me if you are interested.

Position: - Head of Marketing

Location: - Mumbai

Company: - Mirraw.com
 
Job Description : 

Strategy:

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creatives.

- Understand consumer needs and behaviors in the ecommerce fashion space and build product line strategies to generate demand and expand market share.

- Understand the economics of e-commerce and work on pricing and discounting strategies to boost sales.

- Understand competition and identify uncontested areas of expansion and factors of differentiation.

- Craft quarterly and annual hiring plans.

- Monitor competition (acquisitions, pricing changes and new products and features)

Operational :

- Paid Marketing

- Manage Facebook, Google and other Ads platforms

- Manage Network partners and agencies

- Drive high performance output with a strong focus on ROI

- Organic Marketing

- Manage on and off page SEO

- Manage content for the brand to drive quality traffic

- Brand Marketing

- Manage brand communication and presence on all Social channels.

- Manage strategic tie-ups and affiliates to drive quality traffic

Budget Management & Revenue Generation:

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department - Responsible for Total Sales Revenue and Profit Margins

- Responsible for Marketing Spend, CAC and CPI metrics

- Responsible for Retention, Loyalty and LTV metrics

Required Experience

- Language: English

- Education Background: Graduate, MBA

- Experience: 8+ Years

- Require skills:

- Brand Marketing 

- Strong work knowledge in Web Analytics and Google AdWords 

- B2C industry.

Prabhat
Career Advisor
Reeracoen India
India URL: http://www.reeracoen.in/

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