Head - Marketing (4-7 yrs)
Key Responsibilities
Strategy Development
- Develop and execute an integrated marketing strategy aligned with the company's business objectives, with a primary focus on digital platforms.
- Analyze market trends, customer insights, and competitive landscape to identify growth opportunities.
- Establish KPIs and metrics to measure the effectiveness of marketing campaigns.
Digital Marketing
- Lead all digital marketing initiatives, including SEO/SEM, email marketing, social media, content marketing, and paid advertising campaigns.
- Drive performance marketing campaigns to maximize ROI and customer acquisition.
- Oversee website development, optimization, and user experience to ensure alignment with marketing goals.
Content and Brand Management
- Develop a consistent and compelling brand voice across all digital and traditional channels.
- Oversee content creation and strategy, including blogs, videos, whitepapers, and social media posts.
- Ensure all marketing materials adhere to brand guidelines.
Team Leadership
- Build, lead, and mentor a high-performing marketing team.
- Foster a collaborative culture, encouraging innovation and data-driven decision-making.
Budgeting and ROI Analysis
- Prepare and manage the marketing budget, allocating resources to optimize impact.
- Analyze campaign performance and provide actionable insights to maximize ROI.
- Report on marketing effectiveness to senior leadership.
Collaboration and Partnerships
- Collaborate with sales, product, and customer service teams to align marketing strategies with business goals.
- Build and maintain relationships with external agencies, vendors, and partners.
Technology and Tools
- Stay updated with emerging trends, tools, and technologies in digital marketing.
- Leverage analytics tools to monitor campaign performance and customer behavior.
Qualifications and Skills
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
- Proven experience in a senior marketing role, with at least 5+ years in digital marketing.
- Expertise in digital marketing tools such as Google Analytics, AdWords, SEO tools, CRM platforms, and marketing automation software.
- Strong analytical skills with the ability to interpret data and provide actionable recommendations.
- Excellent leadership, communication, and interpersonal skills.
- Experience in managing budgets and forecasting ROI for marketing campaigns.
- Knowledge of web development principles and UX design is a plus.
Key Attributes
- Strategic thinker with a hands-on approach.
- Creative problem-solver with a focus on achieving results.
- Proactive, adaptable, and able to thrive in a fast-paced environment.
- Ability to recruit, nurture, inspire and lead a dynamic and result oriented team
