Head/Manager - Brand Positioning - Internet/Online (3-5 yrs)
To attract our customers and prospects through shaping our brand's outward image and raising its awareness by finding out what makes us unique and communicating it to the world.
Roles & Responsibilities:
- Analyzing brand positioning and consumer insights.
- Helping shape and communicate brand vision and mission.
- Translating brand elements into plans and go-to-market strategies.
- Developing strategies and managing marketing campaigns across all channels print, broadcast, and online platforms.
- Leading creative development to build brand recall among target audience leading them to act.
Managing:
- The budget for advertising and promotional items.
- Team of marketing people/ agencies working on brand initiatives.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
- Monitor market trends, research consumer markets, and competitors activities.
Qualification:
- Degree in business or advertising and marketing from a reputed college/ university; preferably MBA.
Skills:
- Creative, analytical, possess a strategic mind and have experience in implementing targeted brand campaigns.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
