Recruiter at Derive Management Solutions Pvt Ltd
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Head/Lead - Digital Marketing - FinTech Solution (3-7 yrs)
- Build plan & strategy to shape performance marketing for our credit card business
- Regular interaction & insights sharing with internal teams to build the Performance Marketing Strategy
- Plan new initiatives & experiments to explore future growth opportunities
- Build processes to streamline Optimization, Campaign Management, Analytics activities for the channel portfolio
- Design and execute a channel growth plan to expand the business aggressively
- Collaborate with Product, Engineering, Finance and Business teams for new initiatives for driving growth for performance channels.
- Coordinate with other marketing channels to drive media efficiencies.
- Demonstrate ability to work at managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problem
- Proactively share and learn best practices from other industries that are relevant to the business.
- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness
What You'll Need :
Note : Mainly who worked for Fintech Start up companies will be added advantage.
- Experience in top 10 Fintech companies candidates get higher package up to 35 LPA.
- 3 to 5 yrs experience in Digital Marketing (Google & Facebook) for Campaign management & Optimization
- E-commerce SEM &/or Social Channel ( Facebook ) experience is strongly preferred
- Strong interpersonal and relationship-building skills (externally and internally at all levels)
- Strong quantitative and analytical skills, including experience with spreadsheet modeling and trend forecasting (superior Microsoft Excel skills a must)
- Demonstrated experience working in a cross-functional team environment
- Need to be self motivated and proactive.
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