Senior Lead TA at Right Advisors Pvt Ltd
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Head - Growth Marketing - FinTech (10-15 yrs)
About the Role : We are looking for a Growth Marketing Leaders for accelerating the core growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!
About the Team :
- Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC and Loans. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App.
Expectations/Requirements :
- Drive/Execute data driven growth-marketing campaigns, focused on key metrics in terms of users/investors/transactions for the business line.
- This will require in-depth analysis of Customer behaviour, competitive benchmarking, collaborating with multiple business teams, co-owning the Product Roadmap with the Product team and executing innovative growth ideas.
- Should be responsible for driving the Customer Growth, Revenue Growth, Retention, and Engagement of the Platform on a day-to-day basis.
- Manage end-to-end consumer lifecycle management for the business vertical.
- Monitor customer funnel & identify new levers of growth and apply them to the business
- Deploy successful Growth marketing campaigns and take ownership right from ideation to implementation.
Superpowers/ Skills that will help you succeed in this role :
- Bachelor's degree in engineering or related field from reputed colleges.
- Should have relevant experience in Consumer internet industry in similar roles across Growth Marketing.
- Must be data driven with strong problem solving and analytical skills.
- High degree of ownership in taking things to completion .
- Ability to multitask and work on diverse range of requirements.
- Excellent communication skills with ability to handle complex negotiations
Compensation :
- If you are the right fit, we believe in creating wealth for you
- With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!
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