- Regional Role

- Opportunity to make a positive impact

- Opportunity within a company with a solid track record of performance

- Leadership Role

We are hiring for a media management agency to provide cutting edge media related services to enhance values regarding media exposure.

The Job : 

You will be responsible for :

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Managing corporate communications across internal channels/platforms.

- Developing messaging and content for corporate communications.

- Keeping staff updated and engaged on corporate developments and strategies through various internal communication channels/platforms.

- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.

- Using customer insights to construct effective CRM campaigns.

- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).

- Driving performance marketing via Demand Generation / Customer Acquisition Funnel, Display Ads, Facebook Ads, Google Ads, Media Buying, PPC and SEO / SEM.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Working on app store optimisation.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

- Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Developing and managing the editorial calendar.

Ideal Candidate

Requirements :

- You have at least 5 years experience ideally in Digital Marketing or Marketing Communications within Media & Entertainment industry.

- You have solid experience in a regional role ideally including experience covering Southeast Asia.

- Experience within Content Management, Content Planning, CRM/Loyalty Marketing, Digital Transformation / Change Management, Internal Communications, Social Media / Viral Marketing, App Marketing, Content Analysis, Demand Generation /Customer Acquisition Funnel and Performance marketing would be a strong advantage.

- You have good knowledge of Google Analytics, Content Management Tools (Magento, WordPress, Shopify) and Other.

- You pay strong attention to detail and deliver work that is of a high standard

- You are a strong networker & relationship builder

- You possess strong analytical skills and are comfortable dealing with numerical data

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.